Amazon Business Intelligence Analysis
This project explores how business intelligence tools can help Amazon monitor marketplace performance, identify operational trends, and support data-driven decision-making.
Project Focus Areas
This analysis highlights key business intelligence areas that can help Amazon improve visibility, monitor risk, and support strategic decisions.
Sales Performance
Track revenue trends, product demand, and regional sales performance.
Customer Insights
Analyze customer behavior, preferences, and satisfaction patterns.
Operational Efficiency
Monitor fulfillment speed, logistics performance, and process bottlenecks.
Marketplace Risk
Identify compliance concerns, pricing irregularities, and seller concentration risks.
Inventory Trends
Review stock movement, demand forecasting, and supply planning indicators.
Strategic Decision Support
Use dashboards and reporting tools to support leadership decisions with real-time insights.
Key Deliverables
The project includes visual dashboards, written analysis, and data storytelling elements designed to communicate Amazon marketplace insights clearly and effectively.
Power BI Dashboard
- Interactive visual analysis
- Marketplace trend tracking
- KPI-focused reporting
Written Business Analysis
- Data-driven findings
- Operational insights
- Strategic recommendations
About This Project
This website presents my Amazon Business Intelligence Analysis project developed as part of my graduate studies. The goal is to demonstrate how BI tools such as dashboards, reporting, and data visualization can help organizations like Amazon identify trends, improve operational visibility, and support strategic decision-making.
Created by Joel Santiago-Mendez
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Amazon Business Intelligence Analysis 